The UK’s retail lottery specialist

Rieves Lotteries has helped its retail partners including Morrisons, Poundland and WH Smith to raise Millions for their charity partners. Licensed by the Gambling Commission, Rieves are well positioned to aid charities in developing this technical field in a fair, open and responsible way.

In 2022, 25 games were closed raising proceeds of £1,385,822. Charities retained a net £277,164.40 from proceeds. For every £1 played on our lotteries approximately 42p goes into the prize fund, 38p on expenses (Retailer Commission, Printing, Merchandising, Distribution, Capital Expenditure, VAT and our margin) and 20p goes to the charity. In 2020, the likelihood of winning a prize was on average 1 in 4.

Rieves promotes responsible gambling. For guidance on responsible gambling, visit https://www.begambleaware.org.